Privacy policy
Last updated 11 November 2026. This policy explains what personal information Lucio's Gold collects through luciosgold.ca and in our Markham store, why we collect it, and how you can see or correct it.
Who this policy covers
This policy covers Lucio's Gold, a family-owned jewellery store at 7800 Woodbine Avenue, Markham, Ontario L3R 2N7, and the website luciosgold.ca. It applies to visitors who use our forms, our 3D ring creator, or contact us by phone or in person.
We are a small Ontario retailer. Canada's federal private-sector privacy law, the Personal Information Protection and Electronic Documents Act (PIPEDA), sets the rules for how businesses like ours handle personal information in the course of commercial activity.
We follow the ten fair information principles in that law: accountability, identifying purposes, consent, limiting collection, limiting use, disclosure and retention, accuracy, safeguards, openness, individual access, and the right to challenge compliance. The Office of the Privacy Commissioner of Canada publishes them in plain language.
This policy is short because our practices are simple. If anything is unclear, call (905) 475-1702 and ask, and we will explain it in plain words.
What personal information we collect
We collect only what you give us. Our website forms ask for your name, phone number, email address and message. The 3D ring creator also sends the design you choose. In store or by phone, we note what is needed to help you.
A contact or call-back form collects the four fields above and nothing else on purpose. We do not require an account, and we do not sell online, so we do not collect payment details through this site.
The 3D ring creator sends us the design you selected: for example the setting, metal and stone shape, along with the contact details you enter so we can reply. It is a design brief, not an order, so sending one commits you to nothing.
Like most websites, our web server may record technical data such as your IP address, browser type and the pages requested. We use this only to keep the site working and secure.
If you telephone or visit, we may write down your name, number and the piece you asked about so we can follow up.
If you leave a watch or jewellery for repair, resizing or an appraisal, we record a description of the item and your contact details. Appraisal work may also involve documents you hand over, such as an earlier appraisal or a receipt. We keep these only for that work.
Why we collect it and how we use it
We use your information to answer your message, return your call, prepare a quote for a design you sent, and discuss a repair or custom piece. We do not use it for anything else without asking you first.
Under PIPEDA, we must identify the purpose before or when we collect information. For this site, the purposes are replying to enquiries, preparing written quotes, scheduling visits, and keeping records of the work you ask us to do.
We do not sell, rent or trade your information. We do not use it to build advertising profiles. What you tell us about a ring, a family piece or a gift stays between you and us.
If we ever wanted to use your details for a new purpose, such as a mailing, we would ask for your consent first. See the section on commercial messages below.
Your consent
By submitting a form or sending a design, you consent to us using that information to reply to you. You can withdraw consent at any time by calling us, subject to legal and contractual limits, and we will explain what that means for any open request.
Consent can be given in different ways. Typing your details into a form and pressing send is a clear signal that you want us to contact you about your request.
If you ask us to stop contacting you or to delete your details, we will do so, except where we must keep a record by law or to deal with an unresolved matter. We will tell you if that applies.
We do not knowingly collect information from children. If you believe a child has sent us details, call us and we will remove them.
How we protect and keep it
We protect personal information with reasonable safeguards, including secure hosting, limited access, and encrypted connections on this website. We keep information only as long as we need it for the purposes described, then delete or de-identify it.
No method of sending data over the internet is perfectly secure, and we cannot promise otherwise. We take sensible steps and keep the information we hold to a minimum.
Records of repairs and custom work may be kept longer than a simple enquiry, since you may ask about them years later. Enquiries that lead nowhere are deleted within a reasonable period.
If a breach creates a real risk of significant harm to you, PIPEDA requires us to tell you and report it to the Privacy Commissioner, and we will.
Your rights: access and correction
You can ask to see the personal information we hold about you, ask us to correct it, and ask how we have used it. Call (905) 475-1702 or visit the store with a clear request, and we will respond within the time the law allows.
We may need to confirm who you are before we release information, so that nobody else can read it. That check protects you, and it is quick.
If you think we have handled your information wrongly, tell us first and we will try to put it right. You may also complain to the Office of the Privacy Commissioner of Canada at priv.gc.ca.
Our cookie policy explains what the site stores in your browser.
Commercial messages and CASL
We do not send unsolicited commercial email. Canada's Anti-Spam Legislation, known as CASL, requires consent before a business sends a commercial electronic message, and requires sender identification and a working way to unsubscribe in every such message.
A reply to your own question is not a marketing message. If you ask for a quote and we send it, that is part of the transaction you started.
If we ever start a newsletter or promotional email, we will ask for your express consent first, identify Lucio's Gold clearly, and include an unsubscribe link. You can also tell us by phone that you do not want messages.
The details of the law are published by the Canadian Radio-television and Telecommunications Commission.
Changes to this policy and how to contact us
We may update this policy as the site or the law changes, and we show the date at the top. For any privacy question, request or complaint, call (905) 475-1702 or visit 7800 Woodbine Avenue, Markham, Ontario L3R 2N7.
Material changes will be reflected on this page. Continued use of the site after a change means you accept the updated policy.
Our terms of service set out the other rules for using this website. You can reach the store through the contact page as well.
We would rather answer a privacy question than have it go unasked.